Promoting a charity is complex. More so than a commercial business, a charity has to be seen to be getting value for money for its marketing campaign, otherwise it will be accused of wasting resources. However, like any other organisation, charities have to promote awareness, of both themselves and the causes they fight.

But they mustn’t be seen to glamorise their subjects, neither must they de-glamorise them, all of which poses creative challenges.

Through direct marketing programmes, public relations exercises and creative advertising, dda have partnered several charities in the UK market, working hard within the restrictions to produce work that will provoke discussion as well as a donation.