Most professionals are unaware that Professional Liability Insurance may not protect them from losing their personal assets. Their professional reputation, home and assets are exposed every working day, into retirement and beyond. Joining bettersafe offered them lifelong protection and peace of mind.

dda won a 4 way pitch for the launch of a new membership based association offering professional indemnity insurance advice and professional liability cover initially to architects and surveyors.

dda were commissioned for both the creative design and strategic elements of the launch. Initially, we developed the corporate identity from logo inception through to corporate stationery, corporate literature, the website creation, dm and advertising, members handbooks and the membership card itself.

As well as creative, we researched the marketplace, devised the integrated x-channel activity plan including media planning, booking and negotiation for online, print media, e-marketing and direct mail.