govett investments

Govett Investments offer a broad range of unit trusts/OEICs, investment trusts, investment companies and offshore funds, through which their clients can access the potential of markets around the world.

dda were appointed as Govett’s below-the-line agency and managed the marketing database as well as business-to-business and business-to-consumer direct marketing campaigns.

The launch of their new European fund coincided with the European Football Championships and the creative reflected this. The launch of their new technology fund was marked by an appropriately themed mailer.

The database was held and managed by dda and put through a process of constant refinement. dda were responsible for sophisticated flagging and reporting on the response levels to their various campaigns as well as customer value management tooling and the development of future targeting strategies.