the exchange

The Exchange was originally established by the UK’s leading insurance companies to introduce full electronic trading to the IFA community. It is now the leading information service provider to the industry and provides a comprehensive range of online comparative information services.

dda helped launch The Exchange to the Independent Financial Adviser (IFA) marketplace. We were responsible for creating the company name and corporate identity. We also designed and produced all subsequent through-the-line, Business to Business marketing activity.

Through our understanding of both the mechanics of this sector and the communication methods that achieve best return on marketing investment, dda successfully promoted The Exchange’s range of products.

dda partnered with the exchange for over ten years producing a broad range of work consisting of corporate identity and brand development, brand strategy, database development, b-b direct marketing, sales support, research and intelligence, corporate literature, product literature, sales materials, digital assets, event organisation, telemarketing, advertising, sponsorship deals and fully integrated campaigns.