dda was commissioned by Pre-tel – a Danish based company backed by Hewlett-Packard and Cisco Systems – to develop the brand identity and launch their new range of wirefree e-services. Targeted at the European network and virtual network operators, Pre-tel’s services range from content and applications hosting to back office functionality and support.

We conceived the brand name End2End; created the logotype, corporate identity, stationery and literature; as well as brand guidelines.

Through a comprehensive trade press advertising campaign and an international exhibition programme, dda successfully launched the product into the European market where End2End is now well established.