moneyextra is the oldest established personal finance website in the UK, covering mortgages, loans, insurance, credit cards, cash ISAs, current accounts and deposit accounts. dda were integral to the brand launch: came up with the name, created the corporate identity and styling, designed the web interface, devised the above the line and below the line promotional activity of this pioneering financial comparison website that allowed users to input personal information and search out the most suitable deals.

dda created the corporate identity and launched the service through a large scale advertising campaign in the press and online. The campaign highlighted the benefits of’s unique financial product comparison tools.


Following the launch, traffic to the website increased by more than 200%. Within the first three months there had been over 1 million page impressions.