Silversea Cruises have a reputation for cruises that promise the highest standards in 6* luxury, exceptional choice of destinations and a fleet of cruise ships that are the very latest in design. Despite their size, which is small compared to other larger cruise lines vessels, Silversea’s ships are beautifully designed and furnished, offering their guests a selection of excellently sized accommodation.
dda was appointed by Silversea in 2004 to help raise awareness amongst high end consumers of Silversea’s collection of cruises and special offers. We created a full colour advertisement and tip-on to appear in a series of quality travel publications, including Conde Nast and Ultratravel.
dda also undertook a direct marketing campaign where we identified a prospective audience and selected 10,000 named individuals who matched the demographic profiling. In our targeting mailing project, we segmented the audience, managed the data and directed the mailings to the consumers.