dda produced a complete information pack for Budget Rent A Car to send out to their franchisees to help increase commercial vehicle hire from both new and existing customers. the pack contained posters, press ads and mailshots for local use, a DIY guide to mounting an effective marketing campaign on their own initiative and a quantity of inexpensive yet attractive customer giveaways. The effect was in improvement in franchisees knowledge and motivation and a marked increase in confidence in their sales efforts, with the added benefit of maintaining the corporate character of Budget.