Shell asked dda to create two ads demonstrating Shell’s commitment to a greener environment.
The ads, one promoting solar power and the other, promoting Shell’s annual report, illustrated their investment in environmentally friendly forms of energy. Both ads ran in international corporate publications targeting decision-makers in industry and in government.
We also worked in an advisory capacity for Shell’s Corporate Affairs Department, helping them to design and construct an international database for all their operating units. This enabled them to talk about their development of alternative forms of energy to senior members of government worldwide.