BVI UK Marketing

In 2004, dda won the five-way pitch to handle the BVI Tourist Board’s destination marketing activity in the UK.

The initial challenge was to create an identifiable, unique, impactful brand identity to generate positive perception while expressing the BVI’s core brand values. Working closely with BVI, we were responsible for the entire creative process from conception through to delivery of the brand elements.

Since 2004, we have devised and managed fully integrated brand communication programmes for key consumer and UK travel trade audiences building awareness and driving visitor numbers using a whole host of deliverables.

These include corporate identity creation, literature design and brand collateral production, market intelligence, audience profiling and targeting, strategic campaign planning, media buying, x-channel campaign production and implementation, press advertising, online advertising, outdoor advertising, website development, direct marketing, e-marketing, web strategy, exhibition materials, partner promotions and travel trade recognition programmes.