While Malaysia Airlines has diversified into a number of related industries and sectors, dda has primarily promoted the airline service. In addition, we’ve worked extensively on behalf of the Malaysia Tourism Promotion Board promoting the destination.

Our partnerships have entailed activity in every aspect of their marketing mix. Through brand strategy and comms planning, corporate identity development, data management, direct marketing, international advertising, sales promotion, PR, digital media, experiential, design and print, recognition programmes and fully integrated B-B and B-C communication campaigns, our input has helped to take Malaysia Airlines from a domestic operator to one of the world’s leading international carriers.

Our activity has not been restricted to the UK region. We’ve created international campaigns for consumers and trade audiences as well as creating a marketing toolkit for regional managers in various countries throughout Europe.

We also helped put Malaysia on the map as a highly desirable, upmarket alternative beach destination through a broad range of B2C and B2B initiatives.

Malaysia Airlines./