Malaysia Airlines

Since its humble beginnings in 1937, Malaysia Airlines (MAS) has grown through various restructuring programmes to become one of the world’s major airlines. Fying nearly 50,000 passengers daily to some 100 destinations worldwide, it has built up a strong brand name in the aviation industry for service and safety, receiving more than 100 awards in the last 10 years.

dda was first appointed by the airline in 1999 to raise awareness of MAS as a world class airline amongst business travellers, consumers and the travel trade. Since then we have created a number of pan-European marketing programmes including advertising (outdoor, radio, national, regional and trade press), brochures, direct marketing (including database development of some 30,000 consumers), exhibition stands, point-of-sale, e-commerce and website consultancy. This also included branding templates for global use and account liaison across 12 European countries.


Customer Loyalty Programme./

Trade Strategy./