VisitBritain is the national tourism agency responsible for marketing Britain as a destination worldwide.

Since 2003, dda have undertaken a variety of activities for VisitBritain to drive visitor traffic and spend. Initiatives have included direct marketing, press advertising, field marketing, digital initiatives, brand collateral and sales literature, as well as corporate identity development and industry communications.

This activity has included general promotion of the UK, targeted campaigns focusing on individual cities, specific offerings such as city breaks, outdoor life (the ‘livealifeulove’ campaign), as well as incentivised loyalty and partner programmes.

Quality Rose Campaign./

VFR Campaign./

EnjoyEngland Campaign./

TomTom Application./