market intelligence+research

dda helps you stay on top of your market with customized research alerts, tourism trends, and the latest economic and demographic forecasts.

We also offer you an early warning system for competitor, industry and market shifts, plus tracking competitive activity over time.

Our goal is to support your business strategies by providing you with an unbiased, single source for all your market research and business intelligence needs.

The following reports have been designed to help in presentations.

BVI Media Strategy

In order for us to differentiate the good media ideas from the bad, all our media choices need a “benchmark” on which to be judged. This presentation explains how to build a strategy using this “benchmark”. Click on the presentation below to view in full screen.

USA Audience Insights

This report offers preliminary findings regarding the BVI USA visitor audience based on Caribbean visitor profile knowledge. It also outlines appropriate media channel usage to best engage the BVI USA prospect audience. Click on the presentation below to view full screen.

European Market

Europe generates over 56% of the 639 million outbound trips taken worldwide. This report gives an insight into this market, the trends and stats. Click on the presentation below to view full screen

Emerging Markets

Favourable exchange rates, competitive airfares, increased disposable incomes have all been contributing factors in a significant increase of outbound travel in the Emerging Markets. This report gives an insight into these markets. Click on the presentation below to view full screen

Trends Q1 2009 (Word)

This report details competitor activity and news for the first quarter of this year. Click here to view the presentation in full screen

Trends Overview 2008 (Word)

This report gives an overview of the travel industry in 2008. Click on the presentation below to view full screen

Trends Q3 2008 (Word)

This report details Insights into the travel industry in September 2008. Click on the presentation below to view full screen

Trends 2006 (Word)

This report details Insights into the travel industry in 2006. Click on the presentation below to view full screen

Trends 2005 (Word)

This report details Insights into the travel industry in 2005. Click on the presentation below to view full screen

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