dda

Above the Line Promotion

laura — Fri, 17 Jul 2009 15:26:49 +0000

Promotion in the media where the advertiser pays an agency to place the ad.

Advocacy

laura — Fri, 17 Jul 2009 15:26:30 +0000

The practice of supporting a person or company to make their message heard

Below the Line Promotion

laura — Fri, 17 Jul 2009 15:26:09 +0000

Subtle short-term incentives.

Blogging

laura — Fri, 17 Jul 2009 15:25:54 +0000

The design and editing of a blog - a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.

Boiler Plate

laura — Fri, 17 Jul 2009 15:25:38 +0000

Any text that is often reused without being changed from document to document.

Brief

laura — Fri, 17 Jul 2009 15:25:24 +0000

The instructions from a client to a consultancy.

Community Relations

laura — Fri, 17 Jul 2009 15:24:58 +0000

The communications function used to convey facts and data about a client to the public or specific publics and to educate and inform them about the client’s work in the community and on its behalf.

Corporate Communications

laura — Fri, 17 Jul 2009 15:24:41 +0000

Communications that serve as the liaison between an organization and its publics such as newsletters, videos, special event planning, etc.

Corporate Social/Environmental Responsibility (CSR)

laura — Fri, 17 Jul 2009 15:24:24 +0000

Taking positive action to show an organisation has a responsible attitude to the people and environment it impacts on.

Crisis Management

laura — Fri, 17 Jul 2009 15:24:06 +0000

The communications management function used to convey accurate facts and data to the general public and to specific publics during a crisis situation.