http://www.dda.uk.com Building brands since 1967./ Tue, 13 Sep 2011 16:33:04 +0000 http://backend.userland.com/rss092 en Promotion in the media where the advertiser pays an agency to place the ad. http://www.dda.uk.com/glossary/pr-services/above-the-line-promotion/691/ The practice of supporting a person or company to make their message heard http://www.dda.uk.com/glossary/pr-services/advocacy/690/ Subtle short-term incentives. http://www.dda.uk.com/glossary/pr-services/below-the-line-promotion/689/ The design and editing of a blog - a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. http://www.dda.uk.com/glossary/pr-services/blogging/688/ Any text that is often reused without being changed from document to document. http://www.dda.uk.com/glossary/pr-services/boiler-plate/687/ The instructions from a client to a consultancy. http://www.dda.uk.com/glossary/pr-services/brief/686/ The communications function used to convey facts and data about a client to the public or specific publics and to educate and inform them about the client's work in the community and on its behalf. http://www.dda.uk.com/glossary/pr-services/community-relations/685/ Communications that serve as the liaison between an organization and its publics such as newsletters, videos, special event planning, etc. http://www.dda.uk.com/glossary/pr-services/corporate-communications/684/ Taking positive action to show an organisation has a responsible attitude to the people and environment it impacts on. http://www.dda.uk.com/glossary/pr-services/corporate-socialenvironmental-responsibility-csr/683/ The communications management function used to convey accurate facts and data to the general public and to specific publics during a crisis situation. http://www.dda.uk.com/glossary/pr-services/crisis-management/682/