Brand Extension

The expanded use of an established brand name or trademark to new products to promote sales.

advertising

strategic consultancy
audience research
media planning
media buying
ambient media
online
press
outdoor
radio
tv

digital media

digital strategy
web design
SEO
interactive multimedia
e-commerce
e-marketing
applications
video feeds
social bookmarking
mobile phone media

direct marketing

campaign strategy
audience profiling
telemarketing
email marketing
data services
CRM
mobile marketing
door to door
international direct mail
response management

design+print

corporate identity
graphic design
3d modelling
typography
type design
artwork
photography
illustration
copywriting
print production

experiential

brand experience
exhibitions
events
conferencing
hospitality
team building events
field marketing
guerilla marketing
ambient experiences
sampling campaigns

pr services

advocacy
public affairs
sales visits+training
product placement
brand monitoring
search relations
social media engagement
forums
blogging
word of mouth programmes

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dda is a trading name of datamail direct advertising limited (company registration number 2295356).