Friend-get-friend/Member-get-member scheme

Viral marketing campaign by which companies ask registered users or customers to give them the email addresses of their friends so that they can invite them to register their details with the company. Since the introduction of the Privacy in Electronic Communication (Directive) Regulations 2003, such as schemes are no longer legal, through a company can still legally ask registered users to invite their friends to visit its website to take advantage of a special offer or other incentive.