The cost of signing up a new customer.
People who are similar in lifestyle
A process of finding relationships between customer purchases.
A targeted way of marketing products and services by linking complementary brands. Can develop them into lasting partnerships and strategic alliances.
Defining the target market audience that is most appropriate for a given product or service
A form of advertising involving direct contact with the customer using less conventional methods and media to promote products and services.
The practice of sending another identical (or similar) catalogue back to someone who has just ordered something from one of your catalogues.
A marketing communication plan for a client, including analyzing the company and the consumer, choosing the message strategy, building the brand, setting media objectives, and designing sales promotions.
The practice of customers switching to another supplier based on special discount offers.
A mailing in which two or more offers — usually from different companies — are included in the same envelope, and share the costs.
A mailing to the same list following a successful test of a portion of the list.
Products or services bought as a series of small purchases, rather than all at one time.
Encouraging customers to buy products from other departments or categories.
Methodologies and systems used to manage customer prospects and inquiries.
A combination of policies, processes, and strategies that unify customer interactions and provide a mechanism for tracking customer information.
Evaluation of data.
Collecting, formatting and storage of data.
Assists companies with the development of their data strategies.
Appending additional information to existing data- e.g. date of birth.
Obtaining information about customers/groups to identify patterns and establish relationships that have no previously been discovered.
Running data against a number of checks and suppression files to ensure it is up-to-date and accurate.
Provision of independent names and addresses to be used to check the deliverability of a direct marketing campaign.
The gathering, modelling, and transforming of data with the goal of highlighting useful information, suggesting conclusions, and supporting decision-making.
Assistance in the setting up of a customer and prospect database.
Third party management or hosting of data.
Data on customers and using it to provide recognition and services to customers, resulting in increased customer loyalty and repeat sales.
Provision of technologies and hardware to build and hold databases.
Marketing that produces a measurable response or purchase.
Promotion that seeks not just to provide information, but to generate an inquiry, order or visit.
A form of direct marketing involving selling via direct contact with the prospective customer.
Facility to process responses either by email or via website response devices.
The process of promoting a product or service or an idea by sending direct emails to the target audience.
Appending demographic or lifestyle data to a list.
Conversation of flat printed sheets into envelopes for dm purposes.
Production of plain envelopes.
Fulfilment of direct marketing campaigns including the despatch of ordered items.
Unconventional marketing intended to get maximum results from minimal resources.
Everything from the design of mail pieces to the actual mailing.
Company who collates items for international mail from a variety of customers, despatching them when a minimum weight or quantity for that town, region or country has been reached.
Data about a neighbourhood.
The contribution to overhead and profit made by a customer during his total relationship with your company.
Buys or rents lists on behalf of clients on a commission basis.
Researches and builds lists on behalf of clients.
Maintains and sells lists on behalf of list owner for negotiated management fee.
Generators of business mailing lists.
Producer of printed matter for direct marketing purposes.
Ascertaining of the position of items of mail in the Royal Mail delivery chain.
Personalisation of plain or pre-printed material, enclosing produced and supplied items for final mailing.
A list of customers or prospects used to mail catalogues or sale announcements.
The percentage of buyers you have as compared with the total households or businesses in the area you have selected as your market.
Marketing in a moving fashion including technology road shows, moving billboards, and mobile phones.
A statistical technique determining which pieces of data in a customer database explains the behaviour of your customers.
The process of including personal references in an outgoing mail piece.
Manufacturer’s polywrap to be used for direct mail.
Facility to process responses, which come by mail.
National/international postal operator.
Providing solutions to print and communications needs including print purchasing, direct mail manufacture, distribution, consultancy, etc.
Identifying new audiences.
The percentage of new customers that begin buying this year as a result of encouragement from last year’s customers.
The process of building a relationship with customers which results in the customers becoming more loyal, buying more, and staying as customers.
The strategy of responding to competitors or market developments rather than being a leader.
The tendency to keep customers buying.
The percentage of customers who continue to make purchases from you in a second period, such as a year.
Placing a product directly in the hands of the consumers in order to increase product awareness by allowing consumers a trial run of the product.
A survey of customers designed as much to learn something about customers for relationship building purposes as it is to learn about good and bad features of your servicing of the customers.
The use of the telephone as an interactive medium for promotion and sales.
Processes telephone responses through interaction with recorded operators.
Processes telephone responses through interaction with live operators.