Marketing using unconventional media. An element of Guerrilla Marketing.
Releasing company news to imitate grassroots popularity.
The cumulative brand impressions garnered from visual, verbal and experiential encounters with the brand.
Cultivating opinion leaders and getting them to spread information about a product or service to others in their communities.
A method of promotion focused on face to face interaction via live events, trade shows, corporate meetings, etc.
A large-scale public showing of objects, products, or services.
Marketing executed in the general public such as street surveys.
A form of qualitative research in which a group of people are asked about their attitude towards a product, service, concept, advertisement, idea, or packaging.
Getting consumers and influencers in key markets to care so much about a product or service that they become vocal supporters.
The duty of a host to welcome, receive or entertain guests as well as the relationship between both host and guest.
A planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.
The recognition and exposure that a person or company gets simply by being anywhere that people are.
When a consumer requests a product and “pulls” it through the delivery channel.
Marketing strategy when a development or improvement on a new product is unknown to the consumer. The product and information are “pushed” to the consumer by distribution and promotion.
An event or activity designed to increase the strength and cooperation f a team or group of people.
Marketing without the consumer knowing.
Involves a message or a communication that spreads like virus by passing on from one to another quickly, entailing a rapidly extending chain of communicators. Usually via the Internet.