Sony Pictures Home Entertainment

dda undertook a trade marketing PowerPoint presentation on behalf of Sony Pictures Home Entertainment to their key trade and retail partners prior to the Premiere Screening of Will Smith’s Hancock.

The presentation had to be slick, interactive, scalable and have sufficient gravitas to showcase Sony Pictures to the senior management teams of their key customers. As well as introducing Hancock as one of Sony Pictures key DVD releases the presentation has to act as a vehicle to highlight the range of DVD and Blu-Ray titles that were going to be released by the studio.

At the same time, Sony Pictures took the opportunity to add value by proactively addressing some of their customer comments and presenting their vision for the immediate future of the studio in an increasingly competitive DVD and Blu-Ray marketplace.

Click the icon below to view the presentation and click escape to return to this screen. Alternatively you can download the presentation as a PDF file.

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